IBM Medicare Towers Watson, Extend Health, One Exchange, Via Benefits

This is cruel.  Why does the organization name keep changing?  Aren't human resources people supposed to be knowledgeable about how human memories work?  Particularly, do they know NOTHING about senior humans?  They have just guaranteed most older retired employees will not remember any name and will keep calling the IBM Employee Service Center to ask how to file claims - if they even remember to file claims. 

Oh, wait, but this is such a memorable name!  Via ... isn't that a road?  This is the road to benefits? It's more likely the road to forgetting about benefits. 

Maybe HR saw how successful they were getting people to forget SHAP - which stands for Special Health Assistance Provision.  Isn't that descriptive?  That's a benefit for IBM people who retired before 1997 and reimburses $900 of their Medicare part B premiums.  It is so memorable that I personally know 5 people who did not realize they had the benefit and did not file claims for years. This might be HR's attempt to do the same thing for the HRA/FHA.

Write down the new organization name - Via Benefits.  Say it 100 times.  Then print it on a piece of paper and tape it to your forehead.  That way you will remember, whenever you look in the mirror, who has your retiree health benefits money.
 
I couldn't help but write this brief post because it is too silly to let it alone.